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March 2, 2012#

熟能生巧 + 举一反三?

举一反三

Recently I have been thinking about the types of work that I do everyday, feeling that it really needs to  get improved in terms of efficiency and the real value that I could possibly retrieve from it. Finally it comes to two types: 熟能生巧 + 举一反三 — could be translated into English word by word: “Practice makes perfect” + “draw Inference about other cases from one instance” — OK, too long to quote, let’s mark them as P and I.

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February 29, 2012#

Being Humble, While Being Social

noise-exposure

Should traditional premium/boutique luxury brand go social for the moment??

When we are talking about social media now, we literally mean an integrated communication ecosystem where brands build direct and intimate relationship with its target audience. Basically, every brand would  love to build certain relationship with its customers, and right now there are many ways that advertisers could possibly choose to do it. Traditional media channels are still existed, while new media are booming frantically. Need a balance point?

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February 28, 2012#

Justification or Guidance?

Screen Shot 2012-02-27 at 1.22.56 AM

The picture was taken from an interesting website: New Math — Yes, a concept could be translated into different languages or formats, so is data: depending on how you use it.

I am a data user on daily basis, but got frustrated ALL THE TIME. Here is the common question we encounter very often: should we use data to justify clients’ requirement/expectation OR analyze and translate the data from its real value behind it for authentic guiding purpose? I am not sure if this is an issue regarding work ethic, or fundamental analytical skills, or a typical technique paradox. Continue Reading

February 22, 2012#

Know What You Doing

Portrait-Photo-Man-talking-to-dog1

You can talk to a dog, as long as she understands you, that’s totally OK — KNOW WHAT YOU DOING.

We put way more expectations on others that we are supposed to, which would have caused too much pain on ourselves. DISAPPOINTMENT, ANGER, GIVING-UP.

However, there’s only one remedy for his symptom, understand and know what you’re doing and don’t give a shit for anything else, then we would win. Continue Reading

February 16, 2012#

Suddenly, We’re Like Dinosaurs Intrude into Modern Society

social_media_galore.rev2_

10 years ago, we barely started using the Internet with turtle speed, now most people are basically living within the Internet and cannot live without it.

It is no longer an another form of media platform/channel per se, it now can be categorized as the familiar term “another invisible hand” that influences everyone from various hidden perspectives, from daily life style, consumer behavior to macro economy, political campaigns, marketing methodology, so and so… Continue Reading